SAEED, Dr. Mitesh M. Jayswal, and Puja Vora SAEED. 2017. “EXPLORING THE IMPACT OF BRAND ENGAGEMENT ON BRAND EQUITY IN THE CONTEXT OF ADVERGAME”. International Journal of Management Studies (IJMS) 4 (01):46-55. https://researchersworld.com/index.php/ijms/article/view/1265.