SUJEET KUMAR; DR. V. VENKATA RAMANA. Celebrity Endorsement, Consumer Based Brand Equity: A Literature Review. International Journal of Management Studies (IJMS), [S. l.], v. 6, n. 3, p. 54–57, 2021. Disponível em: https://researchersworld.com/index.php/ijms/article/view/944. Acesso em: 4 dec. 2025.