DR. GAGANDEEP KAUR; MANPREET RATTU; SHIVANI SOHAL; YASHIKA KONDAL. A Study on Consumer Behavior of BOP (Bottom of Pyramid) Consumers in India. International Journal of Management Studies (IJMS), [S. l.], v. 7, n. 2, p. 01–07, 2021. Disponível em: https://researchersworld.com/index.php/ijms/article/view/881. Acesso em: 14 jul. 2025.