POOJAA GOKARNA. Emotional Brand Attachment in Gen Y Consumers: Analysis of Brand Loyalty, Price Premiums & Brand Self Congruence in Metropolitan Markets. International Journal of Management Studies (IJMS), [S. l.], v. 8, n. 1, p. 10–20, 2021. Disponível em: https://researchersworld.com/index.php/ijms/article/view/867. Acesso em: 14 jul. 2025.