NISHTHA BHUSHAN; DR. BHAWNA AGARWAL. An Investigation into Impulsive Buying Behavior: A Study of Urban Consumers in Delhi/NCR. International Journal of Management Studies (IJMS), [S. l.], v. 5, n. 4(6), p. 01–10, 2021. Disponível em: https://researchersworld.com/index.php/ijms/article/view/1956. Acesso em: 24 jun. 2025.