PRIYANKA CHADDHA; DR. BHAWNA AGARWAL; DR. ARSHI ZAREEN. Investigating the Impact of Celebrity Endorsement by Banking Sector on Consumer’s Attitude towards availing their Offered Services. International Journal of Management Studies (IJMS), [S. l.], v. 5, n. 4(7), p. 17–29, 2021. Disponível em: https://researchersworld.com/index.php/ijms/article/view/1944. Acesso em: 24 jun. 2025.