DR. MONICA BEDI; DR. POOJA CHOPRA. Determinants of Customer Based Brand Equity in Indian Telecommunication Sector. International Journal of Management Studies (IJMS), [S. l.], v. 5, n. 2(5), p. 11–22, 2021. Disponível em: https://researchersworld.com/index.php/ijms/article/view/1837. Acesso em: 11 mar. 2025.