NEHA GULATI. Exploring Perceived Informativeness of Viral Marketing Messages (PIVMM). International Journal of Management Studies (IJMS), [S. l.], v. 5, n. 2(2), p. 61–68, 2021. Disponível em: https://researchersworld.com/index.php/ijms/article/view/1756. Acesso em: 14 aug. 2024.