MS. SUMEDHA VIKRAM KHANNA. A Study of Decision Making Process among Rural and Urban Consumers with Respect to Purchase of Consumer Durables. International Journal of Management Studies (IJMS), [S. l.], v. 5, n. 2(1), p. 99–109, 2021. Disponível em: https://researchersworld.com/index.php/ijms/article/view/1741. Acesso em: 13 aug. 2025.