MR. J. SARAVANAN; DR. B. DEVAMAINDHAN. Brand Experience in the Car Industry. International Journal of Management Studies (IJMS), [S. l.], v. 5, n. 1(3), p. 72–78, 2021. Disponível em: https://researchersworld.com/index.php/ijms/article/view/1633. Acesso em: 22 jan. 2026.