SHIVAKUMAR K.; DR. K. S. SARALA. Customer Relationship Management influencing Customer Loyalty and Satisfaction – Patients’ Perception in Multispecialty Hospitals of Karnataka. International Journal of Management Studies (IJMS), [S. l.], v. 5, n. 1(3), p. 45–53, 2021. Disponível em: https://researchersworld.com/index.php/ijms/article/view/1630. Acesso em: 22 jan. 2026.