DR. C. RAMESH KUMAR. A STUDY ON CONSUMER BRAND PREFERENCE OF AACHI MASALA WITH REFERENCE TO CHIDAMBARAM. International Journal of Management Studies (IJMS), [S. l.], v. 4, n. Spl Issue 3, p. 140–145, 2021. Disponível em: https://researchersworld.com/index.php/ijms/article/view/1460. Acesso em: 23 feb. 2026.