ARCHITA PAL CHOUDHURY; DR. AMIT KUNDU; ARABINDA BHATTACHARYA. Dynamism in the Marketing Strategy: Transition from Transactional to Relationship Marketing. International Journal of Management Studies (IJMS), [S. l.], v. 6, n. 1(3), p. 91–101, 2021. Disponível em: https://researchersworld.com/index.php/ijms/article/view/1442. Acesso em: 29 jan. 2026.