DR. PRADEEP SALGAONKAR; SILVEIRA CEDRIC THOMAS. A STUDY TO DETERMINE IF GIFTS AND SPONSORSHIPS BY MEDICAL REPRESENTATIVES CAN CONTRIBUTE TOWARDS NEW PRODUCT ACCEPTANCE BY DOCTORS IN URBAN AND RURAL SETTINGS. International Journal of Management Studies (IJMS), [S. l.], v. 4, n. Spl Issue 2, p. 138–143, 2021. Disponível em: https://researchersworld.com/index.php/ijms/article/view/1421. Acesso em: 10 mar. 2026.