R. KAJAPRIYA; DR. M. SIVAKUMAR. EXECUTION OF GUERILLA MARKETING AND ITS EFFICACY ON CONSUMER BEHAVIOUR: WITH REFERENCE TO MADURAI CITY. International Journal of Management Studies (IJMS), [S. l.], v. 4, n. Spl Issue 2, p. 84–91, 2021. Disponível em: https://researchersworld.com/index.php/ijms/article/view/1416. Acesso em: 10 mar. 2026.