DR. P. K. ABDUSSALAM; DR. B. JOHNSON. DOES CELEBRITY ENDORSEMENT INFLUENCE BRAND EQUITY. International Journal of Management Studies (IJMS), [S. l.], v. 4, n. Spl Issue 1, p. 93–103, 2021. Disponível em: https://researchersworld.com/index.php/ijms/article/view/1377. Acesso em: 25 jun. 2025.