ACHYUT KRISHNA BORAH; DR. BIPASHA CHETIYA BARUA. PERCEPTION OF COLLEGE GOING STUDENTS REGARDING CELEBRITY ENDORSEMENT OF SELECT PRODUCT CATEGORIES: WITH SPECIAL REFERENCE TO DHUBRI DISTRICT OF ASSAM. International Journal of Management Studies (IJMS), [S. l.], v. 4, n. Spl Issue, p. 78–89, 2021. Disponível em: https://researchersworld.com/index.php/ijms/article/view/1330. Acesso em: 15 mar. 2026.