DR. NEETU KUMARI; SANDEEP PATYAL. CUSTOMER TO CONSUMER: ATTITUDINAL AND BEHAVIOURAL LOYALTY. International Journal of Management Studies (IJMS), [S. l.], v. 4, n. 01, p. 115–121, 2017. Disponível em: https://researchersworld.com/index.php/ijms/article/view/1275. Acesso em: 22 jan. 2026.