VISHESH. An Essay on Consumer Behaviour Theories and Frameworks. International Journal of Management Studies (IJMS), [S. l.], v. 5, n. Spl Issue 5, p. 151–161, 2021. Disponível em: https://researchersworld.com/index.php/ijms/article/view/1239. Acesso em: 14 aug. 2024.