DR. MOHAMMED FAROOQUE KHAN. AN INNOVATIVE TREND IN MARKETING: INTEGRATED MARKETING COMMUNICATIONS. International Journal of Management Studies (IJMS), [S. l.], v. 3, n. 01, p. 124–128, 2021. Disponível em: https://researchersworld.com/index.php/ijms/article/view/1213. Acesso em: 21 jan. 2026.