DR. USMAN MOHIDEEN K S; DR. B VENKATESWARA PRASAD; DR. R SURESH. An Insight on Effectiveness of Generic Retention Strategies through Branding, Engaging and Developing Talented Employees – With Reference to Information Technology Industry. International Journal of Management Studies (IJMS), [S. l.], v. 6, n. Spl Issue 3, p. 63–67, 2021. Disponível em: https://researchersworld.com/index.php/ijms/article/view/1073. Acesso em: 22 jun. 2025.