A Study on Perceived Risk of Residential Construction Companies and Its Customers

Dr. P. Balathandayutham .


The burst of real estates and its boom plays a massive role in the current economic scenario. Industries of real estate always face with the factor of perceived risk for both the companies and its customers. The perceived risk of the promoters of residents and also its customers are being discussed in the present study. Data was collected from Chennai, through a questionnaire. Questionnaire was given to 50 residential companies and 50 customers. The perceived risk of both the companies and also the customers was identified through Random sampling technique. While considering the promoter’s perceived risk, major risks were political risk and technological risk. From the customer’s point view, the major risks were unfavorable factors, dishonest developers and Estate security.

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