Awareness Level of Angel Investors among Students

Jayaram.A ., Dr. M. Muniraju .


Knowledge about contemporary issues is a must in any field and learning about new concepts in the field of commerce and management is absolutely necessary for students pursing courses in three fields students who pursue science and humanities courses will also benefit from knowledge about these concepts because some of these students may become entrepreneurs in future and any extra knowledge in this fiercely competitive world may mean the difference between winning and losing. The concept of angel investment is a new topic especially in India as not much information is available on this topic which specific to the Indian scenario as most data has been collected form USA & UK and most studies have concentrated on these regions. This novel concept would be a great value addition to students and the objective of this paper is to know the awareness level of the concept of angel investors among students pursuing graduation and post-graduation courses and whether it is necessary to popularise this concept specially by including it in the academic curriculum. The research proposes 3 main hypotheses, the data for the analysis has been extracted from 515 students through structured questionnaire and the sampling technique used is stratified & convenience sampling and Descriptive statistics, Binomial test has been used to test a series of hypothesis. The result show that there is only 2% awareness level of angel investor and the angel investment concept needs to be popularising in India with Bangalore city as a model for the said study. The paper shows that there is very little awareness of this concept which could give a big boost to our economy especially when entrepreneurship start-ups are being given such importance. The paper would contribute to help in forming policy which could promote the development of angel investor in India. This paper differs from previous studies as it is the first paper concentrating on awareness level of angel investor among students.

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