A STUDY ON THE ONLINE SHOPPING HABITS AMONG THE CONSUMERS WITH SPECIAL REFERENCE TO THE VELLORE CITY
Keywords:
Online Shopping, Internet, Shopping Habits, E-CommerceAbstract
India is regarded as one of the largest developing country. With the advancement in technology, especially in the IT field, an Internet boom is around the corner with around 450-500 million user base being predicted, which will be the second largest in the world just behind China and in fact would be largest in terms of incremental growth. The Internet has revolutionized the mentality of users when it comes to their shopping habits and the means of satisfying their demands for their comfort. Online shopping is creating a lot of buzz all around these days and is gaining people’s trust every day. India enjoys a significantly skewed online population where 75% of the population is below the age of 35 and hence targeting the audience is easier than in any other BRICS countries. It quite evident with the advent of E-Commerce the shopping industry has been revolutionized. This research paper is an attempt to understand the online shopping habits, trends and behavior of the consumers of the E-Retail market in Vellore city. The study also tries to analyze the motivators and risks in the psyches of the consumers while shopping online.
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